The Facebook team having introduced Facebook Page feature, brands/businesses were able to become active on Facebook by creating their official social media profile.
Brands got another opportunity when Facebook rolled out the Shop feature. For the first time, Facebook users could surf products right on their favorite retailer’s Page without visiting the website.
If you are an online store owner, it’s recommended that maximize Facebook, and you can begin with setting up your Facebook catalog. In this resource, we will enlighten you on how to go about it.
Introduction To Facebook Catalog
The objective of a Facebook catalog is to combine information about the items you want to market on Facebook. This implies that it isn’t necessary to add your products to Facebook one by one. Rather, you can set up a Facebook catalog to add your items and synchronize them with your website.
Features Of A Facebook Catalog
Note that your Facebook catalog is how you get items onto your Facebook Shop, where they can be marketed and promoted.
A Facebook catalog enables you to:
- Build a complete catalog of all your products, or just the ones you want to put on Facebook
- Include and update information about the products, including pictures, pricing [etc]
- Create sets of products to use in ads, or collections to help organize your Facebook Shop
What Is A Catalog Feed?
A catalog feed collects the information you have previously set up in your online store [website] and pushes it to Facebook. It’s a type of data feed.
A data feed is primarily a sophisticated spreadsheet that includes all the product data and renders it in a format that is readable via the destination platform —Facebook.
When a data feed is properly set up, it will accept huge amounts of product information to be added quickly. For instance, a data feed can pull the product name, graphic, price, star rating, and more from your site. Furthermore, it organizes that information so the destination platform —Facebook can decipher and showcase it appropriately.
More so, if you want to market your products on multiple channels, like Facebook, Google Shopping, eBay, and others, data feeds are the way to go. All you have to do is just to edit your products on your eCommerce website and then generate updated data for your feeds. You can then update the feeds yourself or get an automated service to do the job for you.
When marketing your products on Facebook, you can create a catalog feed to push your items to Facebook and update the spreadsheet as needed. Or, do it automatically if your eCommerce store has a Facebook integration that enables it.
You can begin selling your products on Facebook in no time, and your online store can experience all the benefits of selling on the world’s largest social media platform.