Lets Start by saying that customers who turn away from the check out page actually do so because of security reasons. The rapid cyber threats across the continent have troubled the customer base so deeply that recent studies emphasize that buyers no longer prefer buying from an online store that does not seem secure.
More so, Customers are becoming smarter day by day, most of them can merely tell if an online store is secure for a transaction or not. So, it’s quite crucial for a dropshipper to build trust and credibility between users and the online store to increase the total conversion rate.
Furthermore, there are various ways that aid in growing the reputation of an online store, and they include the following:
The use of Trust badges enables e-commerce stores to win buyers’ trust. Such badges are generally showcased on the website pages and specific landing pages which assure store legitimacy and security to the buyers.
The good news is that there are varieties of badges that are specially designed for different security functions, with some badges being free, and others paid.
Additionally, conversion rates highly rely on the brand recognition. This implies that clients value and trust those sites better which contains recognizable trusty brands. These trust badges commonly have security measures in the back end which shields user’s sensitive data. However, its security strength can easily be measured by how secure a website is by looking at its Uniform Resource Language (URL). If the URL has a lock symbol on it, then such means that the user’s data are protected.
5 Effective Trust Badges That Can Increase Your Store Conversion Rates
Fortunately, there are different badges that can enhance your conversion rate, however the following are few crucial badges that are peculiar and quite efficient:
Secure Checkout Badge
Secure checkout badges are badges that are acquired while signing up for SSL.
These badges guarantee that the connection between the customers and online store is secure and all the information transferred is highly protected. This assures your buyers that their information which they provide on your store such as their card details, BVN, date of birth etc are secure online and thereby safe to run transactions on your online store.
Customer Satisfaction Badges
These are equally few free badges that don’t come from any third party, however, it highlights few more features that enhance customer trust and engagement on your online store.
For surety, this type of badge assures your customers that they need not worry even when they’re dissatisfied with the service you provide or products you sell.
Payment badges play a big role on the trust factor. Buyers are comfortable with online stores that have familiar brand names. Paypal, VISA and MasterCard are few highly popular brand names that buyers can trust. Displaying these badges on your checkout page would rapidly improve your credibility and minimize the bounce rate significantly.
Return Policy Badge
A return policy has its way of guaranteeing your customers that if the product shipped to them is damaged, faulty or not as expected they can return the product free of cost