When a visitor converts to a customer, such visitor has began a relationship with you. It is now left for you to continue that conversion well after the initial purchase. Reason? By enhancing customer experience, you can expect increased loyalty and continuous orders.
In the ecommerce space, this kind of business-to-customer (B2C) communication is known as post-purchase engagement.
In order to enable you maintain the relationship between you and your customers, Dropazz has put together 3 post-purchase engagement Strategies you can implement to your Dropshipping store marketing tactics, and they include:
Send Personalized Confirmation And Shipping Emails
When a customer completes a purchase and after you must have shipped his/her order, emails are automatically triggered to send. You can personalize each of these two emails in a various ways to foster the anticipation of the new product’s arrival. More over, deciding on a purchase is exciting! Motivate your customers’ excitement by utilizing visual impact, positive tone, and links back to your online store or social media platforms on these emails. Utilize these calls-to-action to encourage this new customer to follow you on Instagram, Facebook, Twitter, Pinterest or link back to your store’s blog or FAQ page. To personalize your emails, simply navigate to your store’s dashboard.
Request For Product Reviews
One of the most useful post-purchase engagement Strategies is to request for a review from your customer. Prospective buyers need “social proof” of a purchase to get in the line. Whether it’s sharing a good/bad item and shopping experience, chances are your customers want to let some other persons know about it. You could actually direct such information back to your website. Online reviews on your online store will not only help encourage other visitors to purchase, boost the authority of the product, however these reviews will also add relevant or useful content to your store and enable you understand how to make amendments.
Never request for a product review immediately a purchase is completed; instead give your customer some time to utilize your product, so as to get an experience (good/bad) to report back to you (feedback). You can however request for a product review between 7-14 days after the product delivery.
Celebrate Customer Birthday Or/And Milestone
Once a visitor or user creates an account on your dropshipping store, you’re more than likely to get his/her birth date and also the date his/her account was created. Forwarding a small discount as a happy birthday or free shipping to such user can enhance your conversion opportunities.
One of the good qualities of a successful e-commerce store is the ability of its system to think past the checkout. Practising these 3 Top Post-Purchase Engagement Strategies will not only enhance your customer’s overall experience with your business, you will also be able to build a large base of loyal visitors.
When your customers are glad to have connected with you, they would stop at nothing in sharing a positive experience with his or her friends and family and you would further enjoy a long-lasting relationship with your customers. Whichever way you try to describe it, an active customer sustains your ecommerce business.