Why Your Email Marketing Isn’t Converting + How To Go About It

While many things have changed since the internet was first Introduced into people’s homes, one thing has remained unchanged, which is: Email is still an integral aspect of digital communication.

Why Your Email Marketing Isn't Converting, And How To Go About It
Why Your Email Marketing Isn’t Converting, And How To Go About It

Despite the introduction of messaging apps and social media sites, email hasn’t just survived, it has also thrived.

Around the world, over 3.9 billion people make use of email daily, according to Statista. By 2023, this number is expected to reach 4.3 billion.

Email’s importance as a component of a successful content marketing strategy has also grown. As gathered from HubSpot, 78% of marketers witnessed an increase in email engagement between 2018 and 2019. Meanwhile, Content Marketing Institute discovered that 90% of marketers saw email engagement as the major metric for measuring their content’s performance.

As a notable brand —dropazz, in the content marketing space, we’ve seen our fair share of bad emails. However, we’ve also seen how effective a well-crafted email can be for sales. Most importantly, we know that everybody can learn how to build out the perfect sales email, provided they’re willing to put in the effort.

How To Do Email Marketing / Write Sales Emails That People Will Definitely Read

To make sure that their sales and marketing teams are creating successful sales emails, business figures need to encourage them to dig a little deeper. Those crafting the emails must focus more on what the recipient would definitely want to engage with rather than solely what the company have to say.

In order to aid you guide your team members towards the right direction, consider these 4 sales email best practices:

Hook Recipients Before They Even Open The Email:

According to Convince & Convert, 35 percent of email recipients open an email on the basis of the subject line alone.

Composing an effective topic line involves a delicate balance. The objective is to catch recipients’ eyes while also letting them know what the email is about.

Being too flashy can backfire, especially if the email doesn’t live up to the standard. Instead of going the clickbait route, craft a topic line that allows readers know, specifically, how they would benefit if they opened the email.

Write More Than Just Empty Words:

For every sales email, it should be self explanatory to the recipient why such an email was sent and what value it yields. It’s equally crucial to structure the email so that the most vital information is simple to find for those who might do more of a scan than a true read.

To cite examples of sales emails that provide value and drive responses, checkout HubSpot’s templates.

Write Like A Human You Are:

When forwarding a bunch of sales emails, it can be quite easy to deliberate over every word and fret about whether the verbiage is too casual or not witty enough. The resulting email usually sounds stodgy and awkward. To create successful sales emails, don’t approach the task as a creative writing challenge; approach it more as a friendly chat between colleagues.

For us as a brand, we like to reread or rather, proofread every email before sending it. Before forwarding, we ask ourselves “If we were saying this face-to-face, would it sound odd?” If yes, then we’re probably not writing like a human.

Few times, it’s a matter of trying to be too vivid, whereas some other times, it’s the result of tending to be too professional. Whichever way, the aim should be to make a genuine connection with the recipient i.e no salesy jargon or snazzy catchphrases required.

Get Acquainted With Your Audience:

While form emails do have their spectacular place in sales and marketing, the true power of this kind of content marketing strategy evolves when sales specialist or digital marketers take their time to do a little research on the recipient they’ll be corresponding with. Most times. This can be a big task when time is a precious commodity, however, it doesn’t require some hours-long deep dive into analytics —just some light Googling.

Throwing in a little bit of particularity can do wonders in fostering a new relationship. After all, personalized emails are more than 25% more likely to be opened, according to Campaign Monitor.

Email can be one of the effective ways for companies or businesses to get the word out and engage with new or potential customers. However, emailing solely for the sake of spewing sales pitches will only go so far.

To efficiently harness the power of email, a business needs to send a message that facilitates conversation and offers clear value to the person on the other part of the screen.